Our minds contain a vast amount of information from knowledge built through learning and the experiences we had throughout life. This also includes our emotions, feelings and observations. The total sum of this information is “What You Know”. However, a greater amount of information exists that “You Know You Don’t Know”, but you are familiar that this information exists. For example, solving the Rubik’s Cube, explaining Einstein’s Theory of Relativity or reciting Shakespear’s Macbeth. An even greater quantity of information exists that “You Don’t Know You Don’t Know”. This may include using AI to create new business opportunities, or applying cryptocurrency investment strategies, such as leasing your crypto, to create greater leverage from your cryptocurrencies.
However, this information you don’t know you don’t know can be sourced through discovery and learning. This can be done through internet searches, AI bots, market research, self-study courses, university courses and learning from others (e.g. through books, online learning, seminars, CDs, DVDs and mentors). New knowledge can create new ideas. An old proverb says, “Seek and you will find”. If you become a student of lifelong learning then you will build new knowledge, wisdom, and discover new opportunities.
By exploring what we don’t know we don’t know we discover new ideas and the antecedents to new business opportunities. This is particularly the case for identifying breakthrough innovations that generally occur through serendipity, that is, by chance, observation or having the mindset to identify opportunities.
An open mind, a passion for learning and curiosity are needed to explore what we don’t know we don’t know.
What are some of the ways that you have discovered new opportunities?
